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Joy in Culture Our products are creatively illustrated by our young talented artists across Indonesia, printed and manufactured locally. Each design is unique and authentic with only limited quantity available.
Vision: To give the world a cultural curiosity based on stories that are full of hope and optimism.
Mission:
- Preserving Indonesian culture through wearable arts
- Creating a place for young Indonesian artists to be creative
- Contributing to help the development of Indonesian arts through social entrepreneurship
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Further queries contact us:
+62 812-9471-2152
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Our Collection
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Lempuyang Scarf
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Tutorial Lempuyang Scarf
Silk Satin Printed Scarf
Two sizes : 45 x 45 cm and 90 x 90 cm
Design by Indonesia local artist, Ray
Manufactured in Indonesia
Design inspired by the beauty of Lempuyang Temple
The Story Behind
Sunset in Pura Lempuyang The main focus of this illustration is Pura Lempuyang. The entrance of Pura Lempuyang is usually called “Gates of Heaven” because of the exquisite view of the sunset that can be seen from the gate. Between the gate entrance of Pura Lempuyang, there lies an illustration of Pura Ulun Danu Bratan, a holy pura for Hindus people located at the end of Lake Beratan, which is in the tourist area of Bedugul, Bali. When water of lake Beratan rises, Ulun Danu temple will look like it’s floating on the water. Between the stairs, there are Bali dancers performing Tari Legong, Bali traditional dance, which has complex movements in the form of a combination of dancer movements with gamelan music accompaniment. Illustration border is depicting bunga karang, ornamental art in Bali.
The Artist Profile
Full name: Ray Lidya Prayogo Nickname: Ray Lidya
Birth year: 1997
Art experience (years): 3 years Art speciality: Visual Art
Instagram: @raylidya
The Artist Story
She had her interest in arts from her days in primary school. Although she loves it, her ability to draw was less than average. She used to draw stickman, and has envied to see her friend’s painting exhibited and admired by many. Fortunately that friend happened to be her seatmate, giving her the opportunity to see how she painted. By observing attentively and practicing, she finally gets to exhibit her own painting in front of the class. The satisfaction she received has made her motivated to continue drawing as her hobby, which later opened pathways for her to join competitions.
As she was searching for her passion, she wanted to further study arts and design as it implements arts and its functions. In the beginning she was not sure with her decisions, until she finally took the chance by attending Binus University and chose visual communication design. Both of her parents are very supportive of her work, and she is very grateful to them.
She believes that visual has been part of her communication, a way to destress,and show the most honest side of her.
Although she loves the freedom and ideas being communicated around the visual media, as it combines into professionalism, it takes time and imagination to put into ideas, and sometimes it can get stressful. Consistency and disciplines can be mentally draining especially when emotions take place.
Over the years of her career, she had been continuously working in a few exhibitions, creating arts, and expanding her knowledge to improve.
Get To Know Our Artist
An interview with Ray Lidya Prayogo – Her role on how to conserve Indonesia’s culture
Lempuyang Twilly
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Silk Satin Printed Twilly
Size: 5 x 100cm
Design by Indonesia local artist : Ray Lidya Prayogo
Manufactured in Indonesia
Design inspired by the beauty of Lempuyang Temple
Tutorial Lempuyang Twilly
Wayang Twilly
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Silk Satin Printed Twilly
Size: 5 x 100cm
Design by Indonesia local artist, Ray
Manufactured in Indonesia
Design inspired by the classic love story of Rahma and Sinta depicted in a form of puppet theatre play called Wayang.
The Story Behind
The Epic Love Story of Rama and Sinta Wayang is one form of Indonesia traditional puppet theatre which is highly popularized in the Indonesian island of Java. The character featured in this wayang twilly are Rama, Sinta, Rahwana, and Wibisana. The depiction of triangle love story begins with Rama, Sinta and Rahwana.
Rahwana is the king of Alengkadireja, the conquerer of the dark, he is known to have 10 pairs of hands that can show unlimited arrogance and demands. However, likewise, everyone has their dark and light side. He is known to have been loyal to love one only Dewi Winowati, who reincarnated to be Sinta. Fate says otherwise, Sinta is now married to Rama, as he won the campaign from the Ayodya King. Blinded with love, Rahwana chose to kidnap Sinta, arrived in his kingdom, he treats her like a queen and waited patiently for her love. Rama, on the other hand, never once went to rescue her, which then lead to the biggest war. The war has consumed betrayal of love between Rama and Sinta, questioning the virtue of Sinta. She proved it by putting herself burned on fire, showing to Rama that she is untouched and virtuous. Wibisana is the brother of Rahwana, the whistle blower of the kingdom, contributing to the victory of Rama.
Moral of the story is that each of us has both dark and light side, what matters is what we choose to act, that’s how we really are.
Tutorial Wayang Twilly
Gorga Twilly
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Get To Know Our Artist
An interview with Samuel – An Inspiration for Young Artists
Silk Satin Printed Twilly
Available in 2 colors : Brown and Red
Size: 5 x 100cm
Design by Indonesia local artist, Samuel
Manufactured in Indonesia Design inspired by the intricate pattern of Medan culture, North Sumatra
The Story Behind
Morphology of Gorga In this intricate design lies the values of gorga itself. Gorga Ulu Paung symbolizes a wise and strong leadership. Gorga Sitompi symbolizes an eternal relationship. Gorga Simeol-eol is the symbolism of eternal beauty. Gorga Ipon-ipon as the border sides gives the value of balance. All of these symbols are the combination of positive attitude that each human needs to have, also as well as things that should be maintained and upheld in every practice, starting from the attitude of leadership towards oneself and others which cannot be separated from policies, attitudes in maintaining relationships and bonds between humans and nature that are eternal, and in the end being able to become beauty in life.
The Artist Profile
Full Name: Samuel Joan Parasian Siregar
Nickname: SamJP Birth
Year: 1996
Art Experience : 6 year
Art Specialty: Digital Illustration
IG: @sam_srg96
The Artist Story
Born and raised in North Sumatra, due to parent’s job, his family often moved around, which made him grow up with a variety of different cultural influences. One culture that sticks out the most to him is still the Toba Batak culture. In 2014, he went to college to the city of Medan and majored in Fine Arts Education at Medan State University. He started to pursue the world of painting at first with the concept of Toba Batak culture. Now he works as a teacher of Fine Arts at Calvin Christian School, Jakarta, and still open as a freelance for personal artwork commission. His inspirations to become an artist started from his college professor who gave him the supports and enthusiasm for each of his project. After finishing college, he went to create as much art work possible, and making his passion as his job. He particularly specialized Toba Batak design, because he believes that this artwork is the most alive creation that can be passed on through generations.
Megamendung Twilly
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Tutorial Megamendung Twilly
Get To Know Our Artist
An interview with Alifia – New Generation of Artist
Silk Satin Printed Twilly
Size: 5 x 100cm
Design by Indonesia local artist, Alifia
Manufactured in Indonesia
Design inspired by one of the most famous Batik pattern originated from Cirebon
The Story Behind
The Jewel of West Java This
design depicts the Jaipong Dance combined with Mega Mendung Batik. Jaipong dance is an art originating from West Java, symbolizes a bridge for mutual understanding, especially for the Sundanese people or people in West Java. The Jaipong dance itself represents Sundanese women who are friendly, brave, energetic, resilience, independent, responsible, and charismatic and yet well-mannered. Jaipong is said to be present as a rejection of the old stereotypes of Sundanese women are generally lazy, and easily give up. Sampur is the main property in dancing the Jaipong Dance, represented in a long cloth worn by dancers as a tool for dance movement and is also often used to invite the audience to get on stage. Meanwhile, Batik Mega Mendung means that every human being must be able to hold back anger at himself when he is in a downturn, sad or depressed. Always try to be wise under any circumstances like a cloudy cloud that can cool down the atmosphere. In Indonesia, we have many differences in the field of art and art sometimes becomes a bridge for people to understand each other and understand themselves.
The Artist Profile
Full Name: Nazhwa Princessa Alifia Putri
Nickname: Alifia
Birth Year: 2 Oktober 2004
Art Experience (year): 4
Art Specialty: Art Fashion
IG: @eunpap_
The Artist Story
Since childhood, she has always been interested in fashion and clothing, when she was growing up, she chose to enter a Vocational School majoring in Fashion Design and continued my studies majoring in Fashion Design. As of now, she’s studying at IKJ majoring in fashion design. Her biggest inspiration on this journey is her family. By far the most difficult obstacle is finances, because going to school in this field requires a large funds. Despite all that, she’s extremely grateful and joyful doing what she truly like, especially she’s quite passionate with fashion early on. What she was thinking at the time creating Trukefi design is the diversity of Indonesian culture, with hope that Indonesian culture will be recognized again among young people, and hopefully people will enjoy and appreciate the beauty of Indonesia’s cultural diversity.
Tari Topeng Scarf (Large)
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Tutorial Tari Topeng
Silk Satin Printed Scarf
Size: 90 x 90cm
Design by Indonesia local artist, Yosephine
Manufactured in Indonesia
Design inspired by Betawi mask dances who performed dance and drama of Betawi people in Jakarta
The Story Behind
Vibrant Colors of Betawi Mask Dance Betawi Mask Dance is one the characteristic of Betawi culture, according to the history, this dance is the symbolism of light that help cease away bad luck. On modern days, this dance is now simply a form of entertainment, since many do not practice the ritual anymore. The artist uses many vibrant colors, with the purpose to show the visualization of the magical mask dancers. Rumyang mask is illustrated with the pink colored mask, while Tumenggung is illustrated on red color. This border is filled with vibrant color and borders similar to Batik Betawi.
The Artist Profile
Full Name: Josephine Liliani
Nickname: Yesi
Birth Year: –
Art Experience (Year): 7
Art Specialty: semi realism
IG: @Liliani_yesi
The Artist Story
She loves to draw. She has been practicing to draw since young, from paper to digital art. Many artists on instagram have inspired her. Her challenge was when she experienced art block, causing her determination to lose focus. When she is working on a project, she values the praise and support from friends and family. During the process of searching for an inspiration, she searched about a culture that was almost extinct, that where she found Betawi Mask Dance. Although it was believed as a ritual to cease away bad lucks, people nowadays just see it as simply a form of entertainment. There she found her style by creating the magic and colors of the Betawi mask dance.
Get To Know Our Artist
An interview with Yesi – Young Artist in the work
Korean Inspired Straw Bags
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Size : 33 x 25 x 8 cm
Weight: 750 g
Lenght (rope) = 45 cm (main rope)
Details: 1 main pocket, and 1 small pocket
A collaboration product with Bengok Craft, a local craftsmanship specialized in water hyacinth flowers, a plant that is considered negative impact to the environment and biodiversity. Through the hand of creative craftsmanship, the Korean inspired straw bags is readily available for fashion enthusiast.
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CONTACT US
tru.kefi
trukefi
trukefi
trukefi
0812-9471-2152
trukefi@gmail.com
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